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Apple ate my hamster ‘Mr. Raffles’ (and 7 other things that aren’t true)

Distract

Apple ate my hamster ‘Mr. Raffles’ (and 7 other things that aren’t true)

This article could have had a lot of alternate headlines. It could have been ‘You Can’t Win’ or ‘What did you expect?’ but, well, the internet loves a small, cute, furry animal.

What it doesn’t love is a happy consensus, so there are a whole range of opinion pieces swimming around out there on how dull/magnificent Apple/the iPhone 7 is. We don’t have one of those.

Admittedly, we did promise to bring you some useful information about the iPhone 7. This definitely isn’t that.

Consider this a post-Apple event tech journalist detox. The hyperbole runs strong (the company did refer to how much “courage” it was taking to remove the headphone jack and replace the option¬†with a $130 set of headphones), so it has to come out somewhere.

I'm a tech journalist and editor with lots of opinions. 10second.tech is a place for me to put those. All views expressed are personal, and not those of any titles for which I write in other capacities. As well as running this site, I also write for WIRED, Engadget, Trusted Reviews, and a number of other leading technology titles. I also run SexTechGuide.com.You're welcome to contact me via [email protected] if you have news or anything else to pass along, on twitter at @10sectech or @TheNextWoodsTech startup founders that need media advice or PRs and brands that need content strategy advice should visit benwoodsish.com.

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