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Why 10SECOND.TECH exists and what makes it different



This weekend, I published a piece on The Next Web about why 10SECOND.TECH exists, explaining that it’s an ever-growing side-project aimed at giving founders and smaller companies a way to get publicity that just isn’t usually possible without a dedicated PR budget.

By giving on-demand editing and publishing spots, everyone wins – you get fully-disclosed sponsored posts that are entirely transparent. You can go and see how much was paid for each spot by checking out our pricing. Startups, founders and PRs benefit because it’s better coverage than a boring press release and hopefully, it might even allow us to survive as a publisher. Win-win-win.


Our front-end publishing system for subscribers.

It’s more than that though, it’s a place to experiment with a take on tech news that’s never going to bog you down in the details. It’s still informed and insightful, but we’re not going to sit here and write 600 words for the sake of Google’s SEO rankings if 150 words can tell all the important bits of a story. We’re not short on detail, we’re just really good at getting to the point, which is all anyone has time for nowadays.

We’re trying to make it a bit more fun an interactive by introducing the Ninja Points system for all members (if you’d already signed up, we’ve added your signup points manually already – go check your account!) and rankings so you get a little something for coming back here for your tech fix. Each month, to say thanks, we’re going to be holding a draw among all active members to give away a gift – we’re starting with $40 in Amazon vouchers.

All active members are eligible (and equally likely, regardless of Ninja Points or Rank) to win and joining is free.


There are also a couple of neat little features hidden around the site well worth taking a look at, like how cool our galleries are, how you can log-in, view your points and subscriptions in the off-screen side-panel at any time and, well, go ahead and search for something on the site – it’s a smooth experience that makes finding what you want simple and quick. We’re all about that.


We’re also trying to give you more useful information than just straight news – so if Twitter’s introduced a Night Mode, we’re going to tell you how to use it rather than just point out it exists or if you’re thinking of buying a new phone, we’ll give you some timeless questions to consider. It’s the small things that count in life, and we’re all about helping you with those small things. Send us your tech questions and we’ll try and answer them in our ‘ANSWERS’ section.


If you like what we’re doing, have suggestions for improvements or just general feedback – please do get in touch or leave a comment below. Without you, there’s really no point to any of it.

I’m a tech journalist and editor with lots of opinions. is a place for me to put those. All views expressed are personal, and not those of any titles for which I write in other capacities. As well as running this site, I also write for WIRED, Engadget, Trusted Reviews, and a number of other leading technology titles. I also run

You’re welcome to contact me via [email protected] if you have news or anything else to pass along, on twitter at @10sectech or @TheNextWoods

Tech startup founders that need media advice or PRs and brands that need content strategy advice should visit

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How to use CoSchedule to simplify your content marketing and social posts



Anyone that runs a blog knows that a huge part of most site’s traffic comes from social channels, which means that having a strategy (yes, an actual strategy) is a must for any brand that wants to grow awareness through blog posts, videos and other content.

There are a whole bunch of different tools available to simplify the basic process of sharing to social networks from a platform like WordPress (our example, as this site runs on it) but few live up to their promises.

CoSchedule is one that manages to, and does so with the minimum of fuss – but it doesn’t come free.

That’s sure to put a whole lot of people off, but if you need to keep track of a lot of different social and blog content, it’ll quickly pay for itself in the time it saves you from manually posting.


For more advanced editorial and marketing needs, it has a more complete set of tools – but most individuals and small-to-medium size businesses will have plenty at their disposal with the cheaper tiers.

What can CoSchedule do?

Primarily, it’s a marketing and social media calendar, but if you run a WordPress blog (like this one), it’s also a really easy way to auto-publish your content, schedule repeat posts and a whole lot more.

The marketing calendar is a useful tool for teams, and as well as allowing you to schedule and post updates directly, also lets different you assign different tasks (and attach notes) for each campaign.


We’ve spent most of our time using the integrated WordPress features and scheduling calendar, so that’s where we’re focusing here. Perhaps the most useful aspect to know about is the main calendar that shows all your content (blog) posts in the same place as your social posts.

Not only does this give you a good at-a-glance overview of where you might have gaps in your schedule, but it also lets you schedule new campaigns on the fly or re-use older ones. And if you do need to move something around, you can just drag-and-drop it.


The real value in CoSchedule isn’t the difficulty of what it achieves, it’s the simplicity in which it achieves it. Time is money, as the saying goes, and copy-pasting or manually entering every single social update for a busy blog just isn’t a good use of time.

Once you’ve installed the WordPress plugin and connected the social accounts you want to use, all you need to do is check out your calendar and create a new social post. Alternatively, and my preference, each time you write a new blog post, you can set up initial and follow-up social campaigns directly from the WordPress post composition screen for all your connected social networks.


If you’re not using WordPress, or need it just for marketing campaigns rather than content, you can manage everything through the Web dashboard.

And if you’ve just got no idea when the best time to send a tweet might be, or to make that post to Facebook, there’s a scheduling option that allows you literally just select ‘best time’ and then forget about it.

Exactly how many people you have on your team and how many social accounts you can connect depends on which plan you opt for – and there’s a free 14-day trial (that requires no payment info) so you can test-drive it before that.

Pricing ranges from $15 per month to $60 per month, with the main omission from the cheapest plan being the marketing calendar – you do get the editorial calendar and autoposting features though.

* This post contains affiliate links, but we do use CoSchedule for 10SECOND.TECH and stand behind the recommendation.

Start your 14-day free trial now

No payment details necessary.

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How to publish on 10SECOND.TECH in under 4 minutes



OK, so, by now you  know that there’s a whole range of different (and entirely affordable, we mentioned the prices will rise, right? Don’t wait around!) ways to start publishing announcements on 10SECOND.TECH and now it’s time to show you exactly how that works.

Once you submit your article, we’ll give it an initial read. If it needs significant changes or discussion, we’ll get in touch. If it needs a light touch and general proof-reading before publishing here or elsewhere, we’ll get to work on making it look as good as it possibly can.

And don’t worry, there’s no danger of your announcement going live with changes you haven’t seen – we’ll always get final approval before posting.

Once this post was submitted, we made a few tweaks (including the title) and then hit post. You can check out the final result here.

Check out our plans now
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6 basic mistakes startups, founders and (some) PRs are making with media outreach



As a tech journalist for the best part of a decade, I get thousands of pitches every month – and the one thing that frustrates me more than anything else is just how bad so many of them are. It’s a problem not just for journalists, but also for the clients and the end result is a whole lot of wasted money.

I’ve put together a list of 6 things that founders, startups and even a few professional PRs are doing wrong when contacting journalists.

These are just a few of the many, many mistakes that are made in tech PR every day. If you want expert advice, we’re always here for you.

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