Nutshell:
Apple’s adding an option to enrol in the US national organ donor registry from directly within the Health app for iOS 10.
Context:
It’s a move that’s both good PR for Apple and a genuine contribution to a worthy cause. With Apple’s co-founder Steve Jobs having died of pancreatic cancer, having waited a long time for a liver transplant.
Ultimately, minor changes on Apple’s side that could lead to big differences for individuals is a no-brainer.