Apple finally decided to activate its account on Twitter this week, transforming from an egg with 85,000 followers into a brand behemoth with nearly 450,000 in just a few days.
Perhaps, just perhaps, it shouldn’t have bothered though, as just before the Apple event started today, the account tweeted specs of the new iPhone – well in advance of its announcement. That followed Amazon leaking all the official accessories.
Apple’s account has tweeted, but only in response to users previously, which means they don’t show up when you look at the timeline.
Given all the leaks this year, it’s probably fair to say that the locked-down Apple launches of the past aren’t on the agenda for the immediate future.
Still, we hadn’t expected it to be Apple itself that confirmed it.