Twitter’s going to let anyone apply for a Verified account

Nutshell:

Twitter is opening up a direct application process for people or brands that want to attain ‘Verified’ status, a previously opaque process that users couldn’t initiate.

More:

The service isn’t quite up and running just yet – hence the image above – but giving users a direct way to apply for Verified status stands a good shot at providing better engagement rates across the entire platform – a blue tick usually means more followers, given the ‘authority’ and authenticity it conveys. More followers mean more engagement per tweet, and the whole cycle is self-reinforcing.

You’ll need to have public tweets, a phone number, a DOB listed (for non-brand accounts) and a few other bits and pieces.

Get to it.

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